A new design without losing Google.
How to redesign without losing search visibility: list current URLs, 301 redirects, keep key content, update the sitemap, and monitor after launch.
A redesign is an opportunity, but changing URLs without redirects can erase what you built in search. We plan URLs before design.
- URL inventory
- 301 redirects
- Key content
- Monitoring
Steps
- List current pages and the most visited.
- Redirect each old URL to the closest new page.
- Keep and improve useful content.
- Update and submit the sitemap.
- Watch Search Console errors after launch.
Some of our clients
- iHouse — Brand, website and connected product development.
- Deeb Furniture — Website, communications and customer relationship management.
- MAQR — A platform for workspace discovery and booking.
- Dareebty — A digital product for electronic invoicing workflows.
- Z Group — A corporate website backed by IT services.
- Dhirwah — A digital presence for financial advisory in Saudi Arabia.
- Tera Build — A website presenting engineering expertise and services.
- ONCRETE — Website, networks and systems in one engagement.
Frequently asked questions
Will changing URLs lose rankings?
There may be a temporary dip, but correct redirects keep most of it.
What do you need to scope the work?
A short description of your need and current setup, who will use it, and any constraints of place or time. Send it in the brief and we come back with the next step.
- Move your site without it going down.
- Two languages, not just a translation.
- Website updates by process, not chance.
- Start your project brief
- Web Weavers — Websites & digital experiences
- Support Squad — IT solutions
- Swift Dev — Software & custom solutions
- ECCO Connect — Contact centers & customer service
- Creative Sparks — Marketing, identity & content
- Power Pros — Electrical & smart space solutions
- Back Office — ECCO Connect