Content by plan, not by chance.
How to build a monthly social content plan: goal and audience, content pillars, post types, schedule, approvals, and what we track after posting.
Random posting wastes time without impact. A monthly plan with clear pillars makes each post serve a goal.
- Goal
- Pillars
- Calendar
- Tracking
Plan parts
- Monthly goal and target audience.
- Three to five steady pillars.
- Mix: educational, work, questions, offers.
- Posting and approval dates.
- End-of-month review.
Some of our clients
- iHouse — Brand, website and connected product development.
- Mahmoud Taher — Website and social media work during the election period.
Frequently asked questions
Should I post daily?
Consistency beats volume. We set a pace you can keep with quality.
What do you need to scope the work?
A short description of your need and current setup, who will use it, and any constraints of place or time. Send it in the brief and we come back with the next step.
- Every post looks like you.
- A good campaign starts before the ad.
- Measure what brings business.
- Start your project brief
- Web Weavers — Websites & digital experiences
- Support Squad — IT solutions
- Swift Dev — Software & custom solutions
- ECCO Connect — Contact centers & customer service
- Creative Sparks — Marketing, identity & content
- Power Pros — Electrical & smart space solutions
- Back Office — ECCO Connect