A good campaign starts before the ad.
What to define before an ad campaign: a measurable goal, audience, offer, landing page, budget and duration, and how results are measured.
Many budgets are wasted because the goal or landing page is unclear. A written brief protects your budget.
- Goal
- Audience
- Landing page
- Measurement
Brief questions
- Desired result: leads, calls, sales?
- Who is the audience and where?
- What is the offer or message?
- Where does the click land?
- Budget, duration and tracking.
Some of our clients
- iHouse — Brand, website and connected product development.
- Mahmoud Taher — Website and social media work during the election period.
Frequently asked questions
Do fees include ad spend?
No; platform spend is separate from management fees, as stated in the proposal.
What do you need to scope the work?
A short description of your need and current setup, who will use it, and any constraints of place or time. Send it in the brief and we come back with the next step.
- Measure what brings business.
- Content by plan, not by chance.
- One page, one goal, clear measurement.
- Start your project brief
- Web Weavers — Websites & digital experiences
- Support Squad — IT solutions
- Swift Dev — Software & custom solutions
- ECCO Connect — Contact centers & customer service
- Creative Sparks — Marketing, identity & content
- Power Pros — Electrical & smart space solutions
- Back Office — ECCO Connect