An identity starts with understanding, not a logo.
What a design team needs before building a brand identity: business and audience, values and personality, competitors, uses, and references you like or dislike.
A clear brief saves many revision rounds. These questions help you define what your brand should say before we draw it.
- Business and audience
- Personality
- Competitors
- Uses
Brief questions
- What do you offer, and to whom?
- Three words for your brand personality.
- Who are your competitors and how do you differ?
- Where will it appear: signage, social, packaging, website?
- References you like and ones you do not.
Some of our clients
- iHouse — Brand, website and connected product development.
- Mahmoud Taher — Website and social media work during the election period.
Frequently asked questions
Do I need a final name?
Preferably, since the name's shape and length affect the logo.
What do you need to scope the work?
A short description of your need and current setup, who will use it, and any constraints of place or time. Send it in the brief and we come back with the next step.
- Marketing measured in customers, not likes.
- Your brand looks the same everywhere.
- A logo you can use anywhere.
- Start your project brief
- Web Weavers — Websites & digital experiences
- Support Squad — IT solutions
- Swift Dev — Software & custom solutions
- ECCO Connect — Contact centers & customer service
- Creative Sparks — Marketing, identity & content
- Power Pros — Electrical & smart space solutions
- Back Office — ECCO Connect